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Client : Arçelik & Beko Electrodomestics
Where: All shops and stands
Date: January 2014 – January 2016
Responsibilities: Arçelik Leisure project follow up and creative consulting, styling
Team: Deniz Galip with Studio Patricia Urquiola

For the new Arçelik brand Leisure, the company collaborated with Patricia Urquiola for the product design, art direction, design of all stand, photography, catalogue, TV commercial of the niche new brand they wanted to promote for the ‘design’ series of the brand.

My role has been the follow up of the project between Milano and Istanbul and later assist the sets for the catalogue photo shoots and the TV commercial. The sets were designed and shot in an old chapel in Como and the TV commercial was shot in various locations in Milano.